About Kelli

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Work History

User Experience Consultant, New York City (April 2005 - Current)

• Provide business strategy, usability research and interaction design services to companies across various industries including retail, travel, food and beverage, finance, mobile devices, lifestyle, education and more.
• Help clients define business goals and evaluate existing product development and branding strategies.
• Develop customer profiles, test plans, research scripts and detailed reports for websites and software application testing, focusing on identifying customer goals and improving usability.
• Create wireframes, site maps and prototypes to outline new site architectures.
• Conduct on-site and remote (via WebEx) interviews with customers.

Amai Tea & Bake House, New York City (April 2005 - May 2009)
Founder and President

• Created an award-winning wholesale and retail bakery in Manhattan with 15 employees and annual sales exceeding $500k.
• Developed targeted marketing campaigns to retail customers through social-networking sites, blogs, e-newsletters and events, and focused on wholesale customers through tradeshows and strategic partnerships.
• Responsible for company operations, including sales projections, budgets and product development timelines.
• Author of a popular blog, Lovescool.com, dedicated to the love of dessert, which was named one of the top five food blogs from a chef in 2007.

Starwood Hotels and Resorts, White Plains, NY (August 2003 - April 2005)
Senior Manager of Information Architecture

• Managed the information architecture team, and developed process and deliverable standards.
• Acted as the lead information architect for major Starwood site redesigns including Starwood Preferred Guest, Starwood Meetings and Events, and all Starwood hotel brand sites (Westin, W Hotels, St. Regis, Luxury Collection, Sheraton and Four Points by Sheraton).
• Created a scalable, engaging and informative new site architecture for all Starwood property pages, successfully marketing thousands of hotels across five different hotel brands, located around the world, meeting various language and cultural requirements.
• Established metrics for evaluating project success including site download time, task completion and error rate, user satisfaction, conversion and click-through.

Enfish Corporation, Pasadena, CA (June 2001 - June 2002)
Usability Analyst

• Responsible for designing, conducting and analyzing usability tests and providing usability recommendations for Enterprise portal software.
• Managed communication between the development and product planning teams.

Sapient, Los Angeles, CA / Atlanta, GA (January - March 2001)
Information Architect

• Translated experience-modeling research into user task models and feature sets for web applications.
• Created project proposals for prospective clients.

IXL Inc., Los Angeles, CA (September 1998 - August 2000)

• Outlined information flow and navigation structure for large website redesigns.
• Conducted competitive analyses and market research studies and incorporated findings into site redesigns.

• Coordinated bug testing efforts and worked with the project team to improve site functionality.
• Responsible for training new quality assurance employees.